Cognitive Ease
Chapter summary from Thinking, Fast and Slow by Daniel Kahneman.
Some thoughts feel smooth. They arrive quickly, are easy to process, and create a pleasant sense of certainty. That feeling is cognitive ease.
Ease is triggered by repetition, clarity, familiarity, and good mood. When you experience ease, you’re more likely to believe, more likely to agree, and more likely to rely on intuition.
Difficulty does the opposite. When processing feels strained, the slow system wakes up: you become more cautious, more analytic, and less willing to accept a quick story.
The danger is that ease is a feeling, not an argument. A statement can feel true because it is readable, repeated, or supported by a vivid image.
If you want accuracy, you have to learn to treat fluency as a signal about processing—not as evidence about the world.
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