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Chapter 3 · 0.5 min · from The Power of Habit

THE GOLDEN RULE OF HABIT CHANGE

Chapter summary from The Power of Habit by Charles Duhigg.

More by Charles Duhigg

Some habits refuse to die because the craving underneath them is still alive. This chapter offers a rule: keep the cue, keep the reward, and change the routine.

That sounds simple, but it forces honesty. If you snack every afternoon, what reward are you chasing—taste, a break, company, a mood shift? You can’t swap the routine until you know the real payoff.

The chapter also introduces belief as the hidden ingredient. When a habit is tied to stress or identity, people often need a reason to trust that change is possible, and a community can help supply that trust.

The “golden rule” isn’t a trick. It’s a method for rebuilding behavior without pretending you can erase the brain’s old wiring. The old loop stays. You learn to run it differently.

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