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Chapter 5 · 0.5 min · from The 7 Habits of Highly Effective People

Habit 4: Think Win/Win

Chapter summary from The 7 Habits of Highly Effective People by Stephen R. Covey.

More by Stephen R. Covey

The first habit of working with other people. Win/Win is a mental posture that assumes most situations contain the possibility of a solution where both parties are better off — and that you should look for it before settling for any of the alternatives (Win/Lose, Lose/Win, Lose/Lose, Win-at-the-other's-expense).

The posture sounds soft and is genuinely hard. Win/Lose is the default of every competitive culture, school grading curve, sales commission, and zero-sum context. Lose/Win — accommodating to keep peace — is the default of every conflict-avoidant person. Win/Win requires both courage (to advocate for what you want) and consideration (to respect what the other party wants). Most people are good at one and weak at the other.

The practical lever: when you find yourself heading into a negotiation, conversation, or decision, ask what-would-Win/Win-look-like-here before you let the conversation collapse into the more familiar postures.

Sometimes the answer is no-deal — there's no Win/Win available, and walking away is the right Win/Win move. But more often, the question surfaces options that neither party was looking for.

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